The following comes from Music Gateway, a company Easy Song is proud to be partnering with.

How to Take Your Music to the Next Level

So you have something to say with your music, you've done all the groundwork to get your music created and you have your track/single/EP/album ready to lock and load. But what next? What should you do to make sure your music gets where it needs to be?

The answer is Music Promotion. Promoting your music across as many digital publications and online platforms is vital to getting your music in front of your fans. But it can be a hard slog keeping up with what, when, where and how to promote your sound. Wouldn’t it be great if there was one platform that could take care of everything? Luckily there is!

Music Gateway is a global music platform offering 360° artist services to independent musicians and recording artists. They are known for their music promotion services and really go the extra mile to make sure that your music is heard and delivers real and tangible results for you. Using industry and innovative marketing techniques, their campaigns start from as little as £349 ($400) and stretch across social media marketing, online streaming, radio and press.

The MG team comes from world-leading music marketing companies, businesses, radio and TV stations, and many are musicians themselves - so they really know their stuff. Here are some of the ways they can help you promote your music and get your music heard.

Music Promotion Services

Spotify Promotion

As a trusted Spotify promotion company, Music Gateway work alongside Spotify music curators worldwide to get your music listened to on a very individual basis depending on an artist’s needs. They have working connections with powerful influencers and decision-makers, who all work together to accelerate your marketing and drive real fan engagement and growth. 

Spotify promotion services use playlist pitching to targeted curators and playlist placements, to optimise and boost your Spotify, resulting in organic growth in Spotify streams, growth of monthly listeners and increased followers. Besides Spotify, MG can help build streams and engagement within Apple Music promotion on Apple Music playlists, Amazon Music Promotion, and SoundCloud music promotion.

Radio Promotion

They have a dedicated team of radio pluggers to help you get your music played on radio stations. Whatever your genre, there is a radio campaign to get your music listened to. 

• National & International Radio Promotion to get you radio airplay
• Specific genres covered across THE UK, USA, Europe and Australia

Music PR, Press & Blogs

In order to grow your fanbase and your streaming numbers, music pr campaigns will help you get music reviews and features with press releases in magazines, music blogs and from music journalists.

Social Media Digital Marketing

Music Gateway works across social media platforms like TikTok, Instagram, Facebook, Snapchat and YouTube to deliver targeted advertising campaigns that engage targeted audiences. This will help build your brand profile and social media following, and drive traffic through to online destinations such as Spotify, Apple Music & YouTube.

Music Video Promotion

Music video promotion packages focus on YouTube & social media marketing, using in-depth keyword targeting for guaranteed organic views, driving traffic to your video destination. Creating a music video is a brilliant way to promote your music, craft thought-provoking visuals and garner attention.

TikTok Promotion

TikTok Promotion packages to get your music heard and shared with influencers and in TikTok videos around the world. MG takes your music and pitches it to leading TikTok influencers across the world. As long as your music is licensed with TikTok it can be pitched to get your music included in unique influencer video content.

Music Marketing

Launch your music and watch it soar with a Music Marketing campaign. A targeted music marketing campaign can lead to increased sales and revenue via streaming, digital downloads, physical sales, higher-paying live performances, sync opportunities and other modes of income.

Sync Licensing - Music Promotion Across Film, TV and Games

Music licensing (sync licensing) is a great revenue stream, generating sync fees & backend royalties. It's no wonder it's become a primary focus for a lot of indie artists these days.

Music Gateway represents your music for sync as an agency via their sync platform, working with you to promote & pitch your music to music supervisors working across TV, film & games.

This promotion presents you to key professionals & can help increase the opportunity of securing placements.

Pay As You Grow

Independent artists often have limited budgets but still need to release their music. Here is where Music Gateway comes in. 

The Pay As You Grow service allows you to spread the cost of your Music Promotion services by committing to an affordable monthly payment (that you choose!). These funds go into a secure promotional pot for use as and when you release your songs, as opposed to trying to budget for larger funds in one go, per campaign. They believe in long-term relationships which cultivate trust, guiding you every step of the way as your career progresses. 

Planning your finances around your release is such a helpful way to ease any stress for an artist and Music Gateway works to give you the best advice in terms of marketing strategies. Their campaigns are a result of long-term planning and cultivating a supportive relationship with you. 

Music Gateway offers the following services in terms of music promotion:

• Ongoing communication with a dedicated team
• Free A&R meetings
• Release planning and marketing strategies
• General career advice and support
• Direct music feedback and recommendations
• Marketing tactic advice that will support your career growth
• Free Game Changer account worth £250 p/year whilst in the scheme (unlimited distribution, publishing royalty collection, sync representation)

Are You an Artist or Musician?

Develop your brand with an artist development program and get your music heard in TV and film with sync licensing and collaborate globally with other musicians, songwriters, and producers. Finally, amplify your music to those that need to hear it with music marketing and promotion. Try all of this out for yourself when you join Мusic Gateway.